Dwindling Corporate Support for Pride Month Is Only Part of the Story: What Is Our Role as Communicators in 2025?

The Public Relations Society of America’s PRSay blog published RENEWPR President Ben Finzel’s commentary on Pride Month on June 16, 2025. Click here to read his commentary on the PRSay blog and check out the first paragraph below.

"One of the principal stories of Pride Month in 2025 has been the dwindling corporate support for Pride celebrations and LGBTQ organizations and what that means for broader acceptance of and engagement with our community.

"But that is only part of the story; Pride Month has become a key indicator of an organization’s commitment to communicating its values and protecting its reputation. Communicators should take note. In 2025, the question for communicators is: Are we following our clients or leading them?"

Read the full blog post commentary on the PRSay blog.

An LGBTQ Pride Banner at the Four Seasons Washington during World Pride 2025.