Climate Communications for the Nation's 

Largest Conservation Organization

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Challenge

In early 2022, a past client at the National Wildlife Federation asked RENEWPR to provide short-term
assistance on communications strategy and outreach for the NWF Climate Team. The team’s communications lead was going to be out of the office on parental leave and NWF needed a replacement to support the Climate Team’s work and collaborate with the broader NWF communications effort. Our work would include advice and counsel on programs and outreach to media and other audiences in support of project announcements and launches. 

 

Response

We identified two people for this project – agency president Ben Finzel and Team Member Annette Larkin – as both Ben and Annette had worked with the client on a previous tax policy communications project in 2021. We began participating in NWF Climate Team meetings and helped develop the communications strategy in support of NWF outreach on the Build Back Better bill in Congress and the release of the IPCC Sixth Assessment Report as well as programs on environmental justice. 

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Result

Our initial contract from February – May of 2022 was extended (at the client’s request) until October to enable the RENEWPR team to continue to provide advice, counsel and outreach assistance on additional NWF priorities including industrial emissions reductions, degraded lands reclamation and carbon management technology and transmission priorities. Over the course of this engagement, we developed and hosted media briefings, created and placed op-eds, pitched local media and provided recommendations for media strategy and messaging on multiple Climate Team issue priorities. We also identified potential partnerships for NWF with other organizations and introduced our client contact to a senior leader at another environmental advocacy organization.

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